By gathering information and opinions from the user through Surveys, a website will be able to further customize not only that user's experience, but will also be able to compile data on a larger scale - enabling the site to develop strategies to keep users engaged. Websites can optimize on this information gathered in order to present the user a tailored experience.


Example: Traditional Gaming

Entering information into your Facebook profile allows Facebook to target you on topics that interest you.

Example: Gamification

As users submit information, the Gamification process can tailor an experience to keep a user much more deeply engaged.

Driving Psychology / Human Behavior


Best Practices