For years, companies have touted that their employees are their greatest assets. But when it came to investment, these same companies invested in technology.
The companies purchased better lighting, invested in better machines (steam and electric conveyors), invested in better computers, better software, and better companies to implement the software.
These companies have continued to play the arms race game for the faster, better technology, outsourcing employees or just generally avoiding employee engagement. Investment more often than not goes to technology, not to people.
As a result, is it any wonder that over 70% of all employees are disengaged in the work place?
Any company can buy any technology and any company can buy services to maximize the efficiency of this technology. Technology is no longer a competitive advantage. People are.
According to Harvard Business Review, the number one motivator for employees is the feeling of advancement, but technology doesn’t show people advancement. In fact, technology automates things to the point where advancement is almost invisible.
You spend countless hours in email and Excel and PowerPoint, but when you’re done, you’ve got a soulless presentation and very little to show what that presentation did for your career or project. I can update Salesforce, but does it really help me move deals forward?
People are revolting, but not in a violent way; it’s much worse. They are revolting in an apathetic way – by not using these systems. Enterprise systems rarely have a greater than 50% adoption rate and annual turnover at companies is often times in excess of 15%.
As you go through your day today, imagine what your workplace could be like if your daily goals were explicit and you knew exactly what was expected of you?
Imagine if you were routinely recognized for your contributions. How would that feel?
What would it be like if your reputation was known outside of your department? If you weren’t just a number, but that anyone in your company could see the advancement that you make?
I bet it would be a different place to work. A place you’d enjoy. A place where you’d be engaged.
When I talk with clients about how Badgeville helps companies, I don’t talk about points or badges or trophies.
I talk about advancement. I talk about taking that disengaged 70% and making them feel welcome. I talk about humanizing the work place.
Technology is no longer the competitive advantage it once was, because technology has been democratized. People are truly a key asset. An engaged employee is a happier employee. An engaged employee lasts longer at their job. An engaged employee is more productive. An engaged employee is more valuable to everyone around them.
You work hard. Your associates work hard. There is no reason that you and your colleagues should be part of a machine that doesn’t recognize you and help you advance. Life is too short.