The Behavior Lab

Who We Are

Steve Sims

Chief Design Officer & Founder, Behavior Lab

Steve has 20 years of experience in game development and production for web, mobile, console and PC systems. He started his gaming career at Electronics Arts and EA Online where he was an Executive Producer and responsible for Madden NFL Football, the #1 selling sports video game franchise in North America, and EA's earliest forays into the online space including Fantasy Sports and Casual Games. He has worked in the gaming industry since with notable roles including Director of Operations at Gemini Mobile Technologies and Vice President of Product Management and Service Operations at Outspark.

Tony Ventrice

Director, Game Systems Design, Co-Founder of the Behavior Lab

Tony Ventrice started out designing games for phones with 128x128 screen resolution. He followed mobile through to the iPhone era (I Am T-Pain) and made the transition to social-games pre-FarmVille, working at both Zynga (Poker) and Playdom (Mobsters 2 / Deep Realms). He sees the next expansion of the industry in bringing games into everyday life and joined Badgeville in early 2011 to help lead that evolution.

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