Insights

Game Design for Employee Training

A common use case we at Badgeville encounter is employee training. Often training exists in a gray area between job requirements and employee initiative; management wants them to take the training and employees know that if they do they’ll probably be better at their... read more

A Tale of Two Users

They Were the Smartest of Users, They Were the Dumbest of Users Understanding the Paradox of User Experience Design They Were Users of Unrivaled Wisdom and Unimaginable Foolishness In a past job, I had a tendency to employ exaggeration to make a point. One day my... read more

Disliking ‘Likes’ at Work

When Facebook first introduced me to the concept of ‘likes’, I thought it was stupid. Who cares? I didn’t see the long-term appeal. It turns out I was wrong. The ‘like’ is now so iconic of Facebook, they put it on the billboard in front of their headquarters, a... read more

The CIO Summit

Late last month, I presented at the Gartner CIO Summit in Phoenix, AZ, and was posed with a unique challenge: to describe gamification, the psychology and practice of it, to a room full of CIOs, without any of the standard slideware and props. This session was part of... read more

The 4S Model of Intrinsic Motivation

An essential component of behavior theory is motivation. Motivation is both the most elusive and the most valuable piece of the puzzle. User interface can manage communicating how to interact and notifications or messages can prompt when to interact. But even with the... read more

Gamification: Does Age Matter?

Someone recently asked me, “Does gamification work for everyone? I have an enterprise customer and they’re concerned with how their older demographic would react to a gamified program. What are your thoughts on this?” In my mind, there are basically two reasons why... read more

Evolving Your Gamified Program: Pt 2

Evolving your gamified program is extremely important, for as I stated in part one of this series, gamification is not a one and done solution. You must continuously tweak your program to find out what works and what doesn’t, and make changes accordingly. In the... read more
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