The Behavior Lab

Learn From the Behavior Experts.

Welcome to the Behavior Lab

Badgeville's Behavior Lab is the industry's first Behavior Management center of excellence. Led by industry veteran Steve Sims, the Behavior Lab brings together a unique union of Game Design, Psychology, Loyalty, Learning, Social and Analytics expertise. The Behavior Lab puts Badgeville at the forefront of defining Behavior Management Research, Innovation, Methods and Practices.