Last week, we announced a revolutionary new product, Social Context and The Behavior Graph, that makes it easy for any website to offer real-time social notifications, relevant activity streams, and user-to-user follow functionality. The press about Social Context has been extremely positive. Here are a few highlights:
Badgeville turns any website into a social network
"It's also interesting to see how Badgeville acknowledges that game mechanics need to be paired with social loyalty to really drive engagement. It's not enough to offer badges and points, it has to be all done in the context of community. That's what can prompt real behavior motivation: seeing game dynamics play out socially; it seems like a promising tool for many sites looking for better engagement with users." — Ryan Kim, GigaOm
Badgeville Adds Social Context Analysis to its Gamification Suite
Gamification company Badgeville has made a big splash in the past year by helping web sites better engage visitors through game-like features such as leaderboards and badges. Now it is taking a step further and adding behavioral analysis to help its clients better understand their users. –Dean Takahashi, Venture Beat
Badgeville's Social Context Gives Any website a Facebook-Style News Feed
"Facebook is known for its massive time-on-site and reengagement metrics, which in part stem from the engrossing nature of the news feed and notifications, but the social plugins it currently offers can't track or report as much data as sites might want. Using Badgeville's flexible platform to inject the social graph alongside these mechanics into their own content-rich websites, clients may be able to inspire similar engagement by ensuring users always have relevant suggestions of where to click next." — Josh Constine, Inside Facebook
Social Context Takes Badgeville Beyond Gamification
The Social Context product Badgeville announced Monday goes beyond gamification–the addition of game-like social widgets to websites to track, rank, and reward active users–to add a range of social media attributes to any website. CEO Kris Duggan said he doesn't care whether you call the new product gamification or not. — David F Carr, Information Week
Badgeville Looks Beyond Gamification with "Social Context"
With Social Context, users on websites can do more than just get badges. They see activity and interaction with their friends and other interesting people in real-time. For example, if a person leaves a comment or review of a product, and a friend replies to that post, "Likes" it, or adds a post on the same subject, that person can see it in a new "Activity Stream" that Badgeville now adds to websites. This stream shows a filtered list of activity on the site based on what it calls the interest graph and behavior graph. — Tomio Geron, Forbes
On Its One-Year Anniversary, Badgeville Launches Social Context
"Founder and CEO Kris Duggan spoke at this year's Disrupt to talk about how far the company has come over the past 12 months. When Badgeville started, he says, it had 4 people, $300,000 in seed funding and 10 beta customers. Now it has 35 full-time employees, has raised $15 million in capital and has 85 paying customers, including big names like NBC, Discovery and Universal Music. It's also pulling in 5 to 10 million in sales, notes Duggan. Not bad for just one year in. But in even bigger news, Badgeville is now launching its latest product: Social Context, a new technology based on users' online behavior." –Sarah Perez, TechCrunch
Learn more about Social Context and how it can help you increase user engagement, conversions and referrals on our new Platform page highlighting product features.