"Using Badgeville’s Behavior Platform, we’ve been able to rapidly grow and improve engagement and deliver an app experience that is both educational and rewarding for our customers. The updated K-J Recommends brings a new dimension of fun and discovery to Kendall-Jackson and our wines while helping build relationships with our friends and fans."
Jason J. HunkeSenior Vice President, Communications · Jackson Family Wines
Kendall-Jackson Winery, maker of a broad-selection of high-quality premium wines — including America’s best-selling Chardonnay for more than 20 years — sought to increase consumer engagement via an improved version of its mobile app for iOS and Android.
The challenge was to increase brand loyalty while offering an educational experience for its customers.
Badgeville’s platform rewards users for visiting new areas of the app, sharing links, and taking quizzes about wine and wine/food pairings.
Increased sign-ups. Fully engaged audience.
Total app download since relaunch
Increase in session frequency
Recorded actions from registered users