10 Tech Predictions for Marketing in 2014

Tue, 2013-12-31 09:45 -- Anonymous (not verified)
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In 2013, we saw the rise of the digital marketer and growth of marketing budgets, with Gartner predicting that by 2017 the CMO will spend more on IT than the CIO. Given that the spend on marketing technology will only continue to rise in 2014, it’s important that the modern marketer is ready for the challenge of remaining relevant in an increasingly digital marketplace. Additionally, the growing wallets of digital-savvy Generation Y are mandating an entirely new set of marketing strategies and technologies to acquire customers faster and keep them longer in the years to come.Here are 10 trends that marketers need to be aware of going into the next year: