Why Looking Like Facebook Isn’t Enough

The first time I noticed left me stunned with disbelief. After it happened again, and a third time, I finally had to admit it: the little red Facebook notification icon had its hooks in me. Whether it’s a leisurely bedtime browse or a last-minute event page mishap, my hand is compelled to jump, unbidden, to…

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Applying the Social Exchange Theory to Gamification

It’s surprising — or perhaps not surprising at all — how pervasive gamification is in everyday life. From Happy Meal toys to “likes” on an Instagram photo to a discount for “checking in” on Yelp, gamification has been around for decades, even before the word was coined. However, some still believe that the primary purpose…

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Online Communities: The Benefits of Gamifying Social Sharing

There are social pressures that affect how we think, act, and perceive things on a daily basis. Even at a young age, there’s an inherent desire for social acceptance and recognition. We seek out the love of our parents, approval of our superiors, and the admiration, friendship and acceptance of our peers. It’s the reason…

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The ABCs of Boosting Community Engagement

Enterprise social networking software like SharePoint, Yammer, Jive, or Lithium, serves two important purposes: document sharing or management and social collaboration. Employees, however, are turning away from these billion-dollar, high-functioning programs that are capable of breaking down information silos and fostering collaboration, information sharing, and fresh perspectives. Like an old ex they can’t get over,…

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Back-to-School Lessons

It’s that time of the year again. Summer is coming to a close and many students are returning begrudgingly to the crowded hallways of their educational institutions. Teachers have been implementing an array of strategies in vain attempts to drive up student engagement for a long time. It’s hard, especially because millennials are increasingly plugged…

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Gamification for Online Communities

Our latest Badgeville webinar, “Gamification for Online Communities,” presented an overview of the many common challenges encountered in online communities, and outlined various ways that gamification can combat those challenges. Tony Ventrice, Co-Founder of the Badgeville Behavior Lab, explored the creation of online community engagement programs using gamification and explained why gamification works to motivate…

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To Those Who Contribute

Here’s to the workers. Here’s to the ones who push a little harder and stay a little longer. Here’s expressing gratitude to the ones fighting heavy eyelids and sluggish thoughts so that we don’t have to. In short, here’s a thanks to the 1%. No, this isn’t a botched rally cry found lingering around Zuccotti…

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Gamification, Loyalty, and Lebron James?

It’s 9:30 AM. I’m sitting at my desk in the Badgeville office when my phone begins to buzz relentlessly, suddenly bombarded with notifications. Social media has absolutely exploded with the news of Lebron James coming back to Cleveland. After reading countless articles on the topic, I couldn’t help but realize the important role of loyalty. …

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Gamification Lessons from Brazil

The popularity of the World Cup has surged in America. I could throw in ratings stats and viewing numbers to show it, but any visit to a social networking site will confirm: America was tuned in and locked on from the U.S. team’s strong run to the latest shootout thriller between Argentina and the Netherlands….

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