3 Emerging Gamification Best Practices

As an emerging technology that has continued to gain traction, the gamification field as a whole has experienced rapid change. The collection of high, lows, hits, and misses that resulted from gamification’s explosive growth has led to a stabilization of successful use cases and lessons learned. Below are three key best practices that you should…

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Why Looking Like Facebook Isn’t Enough

The first time I noticed left me stunned with disbelief. After it happened again, and a third time, I finally had to admit it: the little red Facebook notification icon had its hooks in me. Whether it’s a leisurely bedtime browse or a last-minute event page mishap, my hand is compelled to jump, unbidden, to…

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Applying the Social Exchange Theory to Gamification

It’s surprising — or perhaps not surprising at all — how pervasive gamification is in everyday life. From Happy Meal toys to “likes” on an Instagram photo to a discount for “checking in” on Yelp, gamification has been around for decades, even before the word was coined. However, some still believe that the primary purpose…

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Online Communities: The Benefits of Gamifying Social Sharing

There are social pressures that affect how we think, act, and perceive things on a daily basis. Even at a young age, there’s an inherent desire for social acceptance and recognition. We seek out the love of our parents, approval of our superiors, and the admiration, friendship and acceptance of our peers. It’s the reason…

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The ABCs of Boosting Community Engagement

Enterprise social networking software like SharePoint, Yammer, Jive, or Lithium, serves two important purposes: document sharing or management and social collaboration. Employees, however, are turning away from these billion-dollar, high-functioning programs that are capable of breaking down information silos and fostering collaboration, information sharing, and fresh perspectives. Like an old ex they can’t get over,…

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Back-to-School Lessons

It’s that time of the year again. Summer is coming to a close and many students are returning begrudgingly to the crowded hallways of their educational institutions. Teachers have been implementing an array of strategies in vain attempts to drive up student engagement for a long time. It’s hard, especially because millennials are increasingly plugged…

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3 Ways Retailers Can Use Gamification to Drive Customer Loyalty

Customers today have no shortage of brands or products to choose from, especially in an increasingly consumer-centric society. Today’s competitive marketplace has competitors constantly vying for the attention of potential customers. Companies focus a lot of time and effort on crafting advertising strategies that bombard consumers with advertisements and sale opportunities in hopes of acquiring…

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6 Reasons You Need a Customer Loyalty Program

The basic idea behind customer loyalty programs is to reward consumers who purchase your products or services on a regular basis. The general idea is that the more they purchase, the greater their reward, which in turn prompts them to make further purchases. While this condensed and simplified definition is certainly true, there are many…

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Gamification for Online Communities

Our latest Badgeville webinar, “Gamification for Online Communities,” presented an overview of the many common challenges encountered in online communities, and outlined various ways that gamification can combat those challenges. Tony Ventrice, Co-Founder of the Badgeville Behavior Lab, explored the creation of online community engagement programs using gamification and explained why gamification works to motivate…

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