March 14, 2012 in Industry News, Badgeville News

Welcome Chris Duskin, VP of Product, from Omniture

Badgeville's team has grown significantly in the last 18 months since our launch, to 60 employees. In hiring our executive team, I have been fortunate to bring on thought leaders in their respective spaces. Today, I'm honored to announce that behavior analytics thought leader Chris Duskin has joined Badgeville as our VP of Product.

Chris Duskin is a leading expert in web site testing, behavioral targeting, personalization and optimization. He comes to Badgeville from Adobe's Omniture business unit, where he was a senior product leader for the conversion optimization products in the Adobe Digital Marketing Suite. At Adobe, he managed product direction and customer satisfaction for a $100+ million SaaS business. Those products, including Test & Target, Scene 7, Recommendations, and Search & Promote, all help marketers improve site effectiveness by delivering more relevant content.

Duskin joined Omniture through its earlier acquisition of Offermatica. Earlier in his career, Duskin worked at Fort Point Partners, where he built large e-commerce systems for Global 1000 companies including Martha Stewart, Joann Fabrics, Best Buy, and Nike.

"Badgeville and their impressive suite of behavior management solutions is the next generation of web analytics," said Duskin. "Kris Duggan has built an impressive team and product in less than two years since the company launched, and I'm thrilled to come on board at this exciting time in the company's growth to develop Badgeville's product roadmap and execution."

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Badgeville is the #1 Gamification Platform. We help business leaders drive key employee and customer behaviors across their web, mobile and enterprise applications. To contact us, visit

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