Gamification Industries & Examples

Communities

As technology continues to evolve, so do the roles of online communities and their users. Communities now serve as sources for customers to discover, explore, purchase, and engage with brands, as well as a place for employees to collaborate and share information... Read more.

Education

Education affects everyone. It's how humans learn both explicit material (facts, dates, formulas, methods) and implicit material (critical thinking, attitudes, judgement). It is important, though, to resist conflating the ideas of learning and education, especially regarding gamification. Learning, or the process of experiences translating into long-term behavior, takes place as soon as life begins. Even conditions in the womb will affect behavior in the future. Education, however, is a more formal process of learning being passed down from one generation to the next and is the process we will be discussing here... Read more.

Environment

The area of sustainability has recently seen an impressive number of examples, where gamification was applied to encourage users to change behavior towards a more sustainable lifestyle. Prominent examples are from TheFunTheory showing examples like the The World's Deepest Bin and the Bottle Arcade Bank (see videos at the end of the article), electric and hybrid vehicles like Nissan Leaf, Toyota Prius or Ford Focus EV, which use real-time figures nudging drivers towards a driving style with high fuel efficiency. The business software maker SAP has released a couple of examples to provide users with gamified applications to track and reduce their or their organizations' carbon footprint, like SAP Home Carbon Challenge, SAP Carbon Exploration or Vampire Hunter... Read more.

Enterprise

Gamification of Enterprise allows employees, partners and customers to interact with business applications, processes and systems of an organization in an more fun and engaging manner. Enterprise gamification can drive employee motivation to align their behavior with organizational strategies, tasks and disciplinary plans thereby resulting in better acceptance of management plans along with increased productivity and low attrition. These solutions provide businesses with several advantages including increased transparency, better communication of business ideas and information, quicker adoption and alignment of management interests with… Read more.

Government

Governments have started applying game mechanics to get employees and citizens involved. Internally, gamification can offer revitalization in government, “People can’t be expected to do the same thing every day, day-in day-out for 20 years with the same level of enthusiasm." “Many people who go into government start off with a tremendous amount of enthusiasm, but the lethargy of government can become demotivating. Gamification is… Read more.

Health

Encompassing a range of activities that many find disengaging or difficult to maintain, the topics of health, wellbeing, and other health-related topics are perfect for gamification. With clear behaviors to increase, gamification and the rise of smartphones have merged, meeting at an integral moment. At the same time, millennials are a growing population that not only are accustomed to the technology, but at times demand… Read more.

Marketing

An increasing number of businesses are discovering that gamification can be applied to help solve their marketing problems. Gartner found that over 70% of the Forbes Global 200 saying they planned to use gamification for marketing purposes by the end of 2014. Gamification can be leveraged to drive adoption, engagement, loyalty, sharing, and sales. With gamification, customers establish an emotional connection with the brand and… Read more.

News

An excerpt: I've come to believe that over the next decade gamification will profoundly reshape the way we experience the web, to the same degree that social media and networks redefined the web last decade. To that end, I've been thinking in the broadest terms what that could and should mean for how we can reinvent digital news. To carry this thinking forward… Read more.

Social Good

Millennials entrepreneurs are often more motivated by the desire to do social good than wealth. Of the 250 Kairos members surveyed recently by Humantelligence, only 5% specified wealth as one of their top five motivators as entrepreneurs. Ten percent of the respondents identified the desire to help others as their single-most important motivators. Nearly 9 in 10 millennials in the U.S. gave to a charity at least once from 2002 to 2007… Read more.

Work

First data collected from different gamified (business) applications and processes indicate that there is at least a short-term benefit from gamifying… Read more.