Gamification is the concept of applying game-design thinking to non-game applications to make them more fun and engaging.
- Simply put, the term refers to incorporating game elements and mechanics into non-gaming websites and software. 
Examples of how to use the term Gamification:
- "We used Gamification to make our product more fun!"
- "Health Month is the Gamification of Weight Loss."
- "Gamification is one of the most important trends of our generation."
- Main article: Gamification Examples
- Main article: Gamification examples list
A few recent examples include:
Gamification has started being popularized as the next big thing in marketing. A Fortune article stated "Companies are realizing that "gamification" -- using the same mechanics that hook gamers -- is an effective way to generate business. More recently, the technique captured the attention of venture capitalists, one of whom said he considered gamification to be the most promising area in gaming.<sup id="reference"" cite_ref-3"=""> Another observed that half of all companies seeking funding for consumer software applications mentioned game design in their presentations.
Al Gore says that "Games are the new normal" and talks about the power of Gamification at the 2011 Games for Change Festival.
J.P. Rangaswami, Salesforce.com's Chief Scientist, says that Gamification is the Future of Work.
- ^ Wikipedia - http://en.wikipedia.org/wiki/Gamification
- ^ Small Business Labs - http://www.smallbizlabs.com/2011/02/what-is-gamification.html
- ^ Play to win: The game-based economy, Fortune.com(2010-09-03) Written by JP Mangalindan.
- ^ The ultimate healthcare reform could be fun and games, VentureBeat(April 12, 2010) Written by Michael Sinanian.
- Game-Based Marketing - Gabe Zichermann, Wiley Publishing, March 29, 2010, 240 pages. ISBN 978-0470562239
- Gamification by Design - Gabe Zichermann, O'Reilly, August 22, 2011, 150 pages. ISBN 1449397670
- Reality is Broken - Jane McGonigal, Penguin Press HC, January 20, 2011, 400 pages. ISBN 1594202858
- Total Engagement - Byron Reeves and J. Leighton Reed, Harvard Business School Press, November 2, 2009, 288 pages. ISBN 978-1422146576