Consumer brand marketers must compete in an increasingly oversaturated marketplace to obtain customers, and then grow lifetime value per user. There are many ways to target new customers, but the larger challenge is keeping your customers loyal to your brand.
Specifically, social media channels offer limited opportunities to reach customers over time. In fact, even though these are good ways to attract new users, the social networks own your audience data, and can use this data to help your competitors target the same customers you spent your resources to obtain. It is important for brand marketers to add social experiences to their web and mobile sites beyond short-term campaigns. These sustainable social experiences help brand marketers gain deep insights into their audience, while increasing loyalty, advocacy, and customer feedback.
Badgeville's Behavior Platform enables smart brand marketers to increase key business objectives such as brand advocacy and lifetime value using proven gamification techniques. Contact us today to learn how we can help you increase your user-driven goals 20 percent or more.