Webinar: Enterprise Gamification
How to Drive and Reward Valuable Employee Behaviors
September 5th, 10:30AM PST
Despite massive investments in powerful enterprise applications aimed at automating business processes and increasing collaboration levels, most companies see low user-adoption rates across many of their core applications --- including in CRM, sales, services, learning, and social software. By leveraging enterprise gamification -- the process of applying game mechanics to non game-like environments -- companies are increasing employee engagement and getting the value they initially intended from these assets. In this webinar, Esteban Kolsky will walk you through the dos and don'ts of enterprise gamification, and share real case studies from the field to consider when implementing your gamification program.
Esteban Kolsky is the Principal and Founder of ThinkJar, an advisory and research think-tank focused on Customer Strategies. He has over 25 years of experience in customer service and CRM consulting, research, and advisory services. Most recently he spent eight years at Gartner, focused on Customer Service and CRM research. While there he coined the terms for EFM (enterprise feedback management) and CIH (customer interaction hub). In addition, he researched and wrote on the social networking topics that led to today’s revolution and assisted Fortune 500 and Global 2,000 organizations in all aspects of their CRM deployments. Mr. Kolsky is currently advising vendors and organization how to extend customer interactions from the CRM niche to the entire organization in their efforts to become Social and Collaborative Businesses.