Full Engage Session Content
Why Gamification Matters [video link]
Kris Duggan, CEO · Badgeville
Badgeville Keynote: The Secret Sauce for Building Digital Relationships [video link]
Sarah Rotman-Epps, Analyst · Forrester Research
Fireside Chat: Fan Loyalty Gets Gamified [video link]
Moderator: Bill Hanifin, Managing Director · Hanifin Loyalty
Lee Hammond, VP of Digital · Interscope Records
Case Study: Autodesk Gamifies Software Trial Marketing [video link]
Dawn Wolfe, Sr. Manager of Integrated Marketing Programs · Autodesk
Scott Sawicki, Associate Director of Client Management · Resource Interactive
Panel: The Intersection of Social and Gamification [video link]
Moderator: Chris Lynch, Director of Product Marketing · Badgeville
Jason Rupp, Sr. Director of Product Management · Ask.com
Matthew Price, Product Manager of Technology Partnerships · Bazaarvoice
Jodee Rich, CEO · Peoplebrowsr
Presentation: Gamifying Retail Loyalty Strategies with America’s #1 Book Retailer [video link]
Marc Parrish, VP of Membership and Customer Retention Marketing · Barnes & Noble
Panel: Gamification for Good: Changing the World, One Behavior at a Time [video link]
Moderator: Adena DeMonte, Director of Corporate Marketing · Badgeville
Marshall Alexander, VP of Engineering · KarmaWell
Justin Ramers, Director of Social Media · The Active Network
Wayne Lin, Product Management Director · Opower
Jamie Kennedy, Director of Social Media · O2 Media
Keynote: Proving the Value of Gamification in the Enterprise [video link with slides]
R "Ray" Wang, CEO & Principal Analyst · Constellation Research
Fireside Chat with Oracle: Gamifying a Global Business [video link]
Moderator: Paul Hearing, Senior Producer
Badgeville Nick Giannasi, VP of Life Sciences Product Strategy, Oracle Health Sciences
Fireside Chat: Mobile Gamification Around the Globe [video link]
Moderator: Eric Montoya, Business Development · Badgeville
Koji Fukada, CEO & Co-Founder · Yumemi
Stephen Duke, CEO & Co-Founder · George Mobile
Presentation: Insights & Analytics: The Big Data Side of Gamification [video link with slides]
Martin Schneider, Research Manager · 451 Research
Panel: Baking Gamification into Your Core Product [video link]
Moderator: Chris Duskin, VP of Product · Badgeville
Neil Gandhi, Senior Software Engineer · sneakpeeq
Rita Ferrari, Marketing Manager · Premier Healthcare Exchange (PHX)
Sal Partovi, Sr. Mgr. CloudSpokes Community & Social Marketing · Appirio
Giles House, VP of Marketing · CallidusCloud
Case Study: EMC Gamifies Global ECN Community [video & slides]
Tyler Altrup, Sr. Social Media Engagement Manager · EMC
Panel: The Importance of Reputation in Online Communities [video link]
Moderator: Caroline Dangson, Producer · Badgeville
Bill Platt, VP of Operations · Engine Yard
Alex Maier, Community Manager · VMware
Sean O’Driscoll, CEO & Co-Founder · Ant’s Eye View
Annie Fox, General Manager · Buzznet at BUZZMEDIA
Keynote: The Future of Gamification [video link]
Tim Chang, Managing Partner · Mayfield Fund