The heart of The Behavior Platform, the Behavior Engine provides a robust toolset to identify, influence, and reward high-value user behaviors across a company’s network of websites, mobile applications, and enterprise systems. Built on flexible, open web standards, the Behavior Engine allows companies to understand behaviors being performed across their entire technology ecosystems.
In the Behavior Engine, companies can assign points to these high-value behaviors, and custom iconography that will visually represent them. The Behavior Engine allows companies to configure two types of behaviors specifically.
Simple & Advanced Behaviors
Any user action on a website or application can be identified as a behavior in the Behavior Engine. For a company’s customer-facing website or applications, a simple behavior might include posting, commenting, sharing, uploading a picture, rating, reviewing, voting, or purchasing a product. For an employee-facing enterprise application, it could include updating a CRM record or uploading a document to a content management system.
Advanced Behaviors allow more granular control over the user behaviors companies measure and eventually reward. So instead of merely identifying when someone posts a review on a clothing site, the site owner could configure an Advanced Behavior that identifies when someone specifically posts a review in the “Sweater” section. They could also assign points; the Behavior Engine does this by leveraging the contextually rich metadata companies already have attached to key sections and modules of their sites and enterprise applications.
Advanced Rewards give companies fine-grained control over how and when they reward high-value user behaviors. Because the Behavior Engine works with contextually rich metadata already embedded on websites and applications, virtually any combination of behaviors and associated point values can be rewarded. For example, instead of merely configuring a reward for someone who posts 5 times, you could create a reward for someone who posts 2 times, comments 3 times, and votes 10 times -- all within a specific time period and tied to a specific area of the site or app.