Forrester Research: Expand Community Engagement through Gamification

Increase Community Growth & Customer Lifetime Value

As the world becomes more interconnected, companies have invested billions in online communities to create brand hubs for customers, partners and employees. But they have struggled to get users to consistently adopt and engage with these technologies as so many websites, social channels and other media jockey for people’s attention. For customers to realize the value, companies must learn how to influence key behaviors that drive engagement, increasing customer retention and key conversion metrics.

In this webinar, Kim Celestre, Sr. Analyst at Forrester Research; and Heather Watkins, Sr. Manager of Customer Communities & Programs from Badgeville customer Marketo; share their insights into how to boost community engagement and transform passive users into loyal contributors. You will learn:

• The incentives and proven techniques that drive the engagement you need
• How well-designed gamification can complement great content
• Marketo’s own results with its Empowered Marketing Professionals Community

Complete the form to view a complete recording of their fascinating presentation and conversation.