Badgeville Serious About Gamification It's not all fun and games to Badgeville, even though the company competes in the emerging gamification market. For organizations that need to increase user adoption, Badgeville averages 20 to 250 percent increases in user behavior for its clients within any given technology deployment. Founded in 2010, the Silicon Valley start-up's client roster includes Deloitte, Dell, Universal Music Group, and NBC; it has more than 150 Fortune 1000 clients across many industries. This year, Samsung layered in Badgeville's platform on its Web site, creating Samsung Nation to bolster user-generated content by designing an environment where customers could level up and earn rewards. In one quarter, 34 percent more users put 220 percent more items in their shopping carts and 700 percent more users "liked" Samsung products on Facebook.