The synergy between Badgeville, the fastest growing B2B social company and The Gateway for Cancer Research creates a story sharing platform that takes ordinary social conversations to the next level
Pompano Beach, Fl. (July 25, 2012) -- O2 Media Inc., a leader in integrated media solutions and its subsidiary production companies, BrandStar Entertainment, Quorum Productions and O2 Media Productions, knows how to effectively use social media as a means of creating conversations around the brands they partner with, and now they are taking it even deeper into the world of digital engagement.
Gateway for Cancer research has partnered with 'The Balancing Act' from BrandStar Entertainment for help in their quest to 'Demand a Cure'. One of the many pieces in the complete package of integrated media solutions offered by O2 Media Inc., is building a robust social campaign built around television viewers online and offline conversations. The social media team at O2 Media Inc., makes it a priority to find ways to increase customer loyalty, monitor user behavior and create strong bonds of customer retention and audience engagement. It was with this in mind the Director of Social Media looked to implement Badgeville as a vehicle to enhance the visitor experience on the Gateway for Cancer Research website with a holistic gamification platform. Earning rewards for sharing their story, players create a stronger sense of community by sharing their support for Cancer research and those struggling with Cancer every day.
"As a leader in gamification software, Badgeville creates a social ecosystem that organically works to fuse socially philanthropic ad campaigns with word of mouth marketing to reach audiences most apt to engage," says Jamie Kennedy, Social Media Director of O2 Media Inc., on her decision to introduce the partnership between Badgeville and Gateway for Cancer Research. "By using powerful, content rich resources such as Badgeville, O2 Media Inc., provides a gateway for online cancer community members to share their 'Demand a Cure' message with friends and family"
The timely launch of this gaming solution partnership is tied to the other aspects of the solution based packages offered to partners who join O2 Media Inc., such as air dates on 'The Balancing Act' and Gateway for Cancer's involvement in the 'Balance Your Life Road Tour'. O2 Media has a multi level platform of media and social outlets to promote the solutions offered by the brands it partners with as well as the messages of organizations such as Gateway for Cancer.
Social Media moves at the speed of light these days and it's the innovators and out of the box thinkers in that world who keep forging ahead, keeping pace with and even at times surpassing its trajectory. The partnership between Badgeville and Gateway for Cancer implemented by O2 Media Inc., proves the company is ahead of the game in providing real time solutions to branding and promotions for its content partners and its media audience.
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About O2 Media Inc.
O2 Media Inc. is a pioneer in the Branded Entertainment industry with the experience and multi-media platforms to make the brand the star, and bring solutions to a large media audience. As an award winning media and production company, with a team of marketing, production and technology experts, O2 Media Inc. generates buzz and brand awareness for customers and content partners with a fully integrated media solutions mix, including Branded Entertainment TV shows, Direct Response and Online and Print Media Channels.