In the News

September 30, 2014

Steve’s insights offer some broad conclusions for businesses thinking about redesigning or revamping their customer loyalty strategies, programmes and initiatives

September 30, 2014

You know what drives football fans to a fever pitch? Great rivalries. Of course, business is a more serious undertaking than football, but a bit of gamification can change the playing field for your best performers.

September 30, 2014

Implementation of Badgeville solutions in Kaplan University in the US to enhance course curriculum and encourage more participation has helped students get better grades.

September 23, 2014

Steve Sims, Chief Design Officer at Badgeville, suggested that gamification could be useful in fostering greater intercultural understanding. Gamification is the use of game mechanics in non-game situations and is increasingly being used as both a marketing tool and an internal communication and training tools in some sectors.