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In the News

March 21, 2014
"Gamification encourages higher-quality customer service," says Chandar Pattabhiram, vice president of Worldwide Marketing at Badgeville, a company that builds gamification platforms for enterprises.
 
"Technology … can reward help-desk representatives for resolving tickets quickly, ranking high on customer surveys, and even helping other help-desk employees [by] collaborating on the right answer," Pattabhiram says. "In this respect, it helps the customer because they get better and faster service. It also helps the employee stand out within the organization."
March 4, 2014

Badgeville's VP of marketing, Chandar Pattabhiram, says he is also seeing rapid adoption in areas like collaboration, forming online communities (such as SharePoint, Jive, Yammer, Salesforce), and workforce reputation management (Oracle, SAP, Workday).

Compliance, user development and change management are big areas for organisations switching to the cloud or launching a new digital strategy.

“Many companies find that as they move from on-premise software to the cloud, they get a much friendlier user experience that is updated frequently, but still struggle to drive adoption of this software. Gamification comes in to help increase adoption and engagement within any enterprise software,” says Pattabhiram.

March 1, 2014

Gamification is one of those advertising buzzwords that’s been around since 2002, so maybe you’ve heard of it. But don’t think the strategy just involves holding contests and giving away prizes – at least not anymore.“What we try to do in our game design is, in key moments, nudge people to perform behaviors,” says Zach Bodnar, a senior architect at technology firm Badgeville. “We’re applying psychology to the user interface.”

February 27, 2014
In part 1 of this article, I discussed the benefits of incorporating Gamification—the practice of borrowing motivational techniques from games and applying them to the enterprise—into the HR process.
 
I outlined two of the five rules for what and what not to do when it comes to this endeavor. The first two rules were incremental progress and reputational units. Continue reading for the final three do’s and don’ts of combining Gamification with your company’s HR process.