In the News

March 28, 2014

In the past year or so, Klout has expanded with Klout for Business, a portal intended to offer deeper analytics to brands, as well as content creation aggregation, so users could share articles and posts with their audiences. The company even signed some key integrations to social CRM solutions, including Crimson Hexagon Social AnalyticsGenesys Social Engagement, and Badgeville and Simply Measured.

March 25, 2014

Janrain already has a significant technological presence with prebuilt integrations to companies like Target, and what they call “blueprint integrations,” which seem to be templates or at least the documentation for templated integrations with Marketo, Oracle’s ATG ecommerce product, Neolane (which is now Adobe Campaign), and gamification specialist Badgeville. 

March 21, 2014
"Gamification encourages higher-quality customer service," says Chandar Pattabhiram, vice president of Worldwide Marketing at Badgeville, a company that builds gamification platforms for enterprises.
"Technology … can reward help-desk representatives for resolving tickets quickly, ranking high on customer surveys, and even helping other help-desk employees [by] collaborating on the right answer," Pattabhiram says. "In this respect, it helps the customer because they get better and faster service. It also helps the employee stand out within the organization."
March 4, 2014

Badgeville's VP of marketing, Chandar Pattabhiram, says he is also seeing rapid adoption in areas like collaboration, forming online communities (such as SharePoint, Jive, Yammer, Salesforce), and workforce reputation management (Oracle, SAP, Workday).

Compliance, user development and change management are big areas for organisations switching to the cloud or launching a new digital strategy.

“Many companies find that as they move from on-premise software to the cloud, they get a much friendlier user experience that is updated frequently, but still struggle to drive adoption of this software. Gamification comes in to help increase adoption and engagement within any enterprise software,” says Pattabhiram.