Only 1% of users who fan a brand’s page on Facebook return to that page. With the growing amount of content on social networks, it becomes harder and harder for marketers to reach their audience and cut through the clutter. At the same time, users are feeling the effects of that clutter and seeking social experiences where they can connect with people around similar interests, which often are not shared amongst their closest “friends.”
This chasm creates a huge opportunity for brands and online communities to add a dynamic layer of social to their existing user experiences, connecting users to other people who share their interests, and keeping users on your site. While marketers and business leaders should not ignore Facebook, Twitter, G+, and newer social networks entirely, it is increasingly important to create social experiences on your owned sites and applications, ultimately owning your audience and that data.
The latest breed of social networks help connect people around topics and brands, not necessarily existing friendships and relationships. Your branded sites can be their own, contextual social network in a few simple steps. Badgeville's Behavior Platform can track and surface any user behavior occurring on across your sites. This enables you to create a relevant social experience within your site's existing user experience based on the behaviors users are already performing on your site.
With Badgeville's Social Context, you can add Real-Time Notifications, Activity Streams, Alerts, and Following to your website. These features integrate seamlessly with your existing site experiences. Whether you run a B2C or B2B community, Social Context is ideal to keep users on your site for longer, help guide users to relevant content, and encourage repeat visits.