The Badgeville Team has extensive experience in game design, loyalty, enterprise software, and analytics, with executives and team leaders directly from Zynga, Omniture, Playdom, IBM, American Express, Electronic Arts, Lithium, WebEx, Amazon and Salesforce.com. This translates to our customers through groundbreaking products, education, and world-class professional services to build engagement programs that move the needle where it matters for your business.

Jon Shalowitz
President & CEO
As President and CEO of Badgeville, Jon Shalowitz is responsible for setting and overseeing the company's overall strategic direction, planning and execution. Jon brings more than 20 years of executive management experience in building and maturing a number of innovative, fast-growth companies. Most recently, Jon was CEO and co-founder at CloudUP Networks, a PaaS provider where he led the company to capture a critical part of the cloud data management space. While CEO of XDN, Inc., he spearheaded the transition of the company into a category leader as a PaaS provider for application delivery services and also led the company to a successful acquisition by Fortinet (FTNT).  Prior to that, he co-founded SKYE, a market-leader for providing network and security IaaS to enterprises and ISPs, and he helped grow the company to 15 million subscribers worldwide. Jon has served in senior executive roles at both public companies as well as fast-paced technology innovators including NetScreen, 3Com, Securify, Nominum and Optimal Networks. Jon is a graduate of Duke University and received an MBA from the Stanford Graduate School of Business.
Steve Sims
Chief Design Officer & Founder of the Behavior Lab
Steve has 20 years of experience in game development and production for web, mobile, console and PC systems. He started his gaming career at Electronics Arts and EA Online where he was an Executive Producer and responsible for Madden NFL Football, the #1 selling sports video game franchise in North America, and EA's earliest forays into the online space including Fantasy Sports and Casual Games. He has worked in the gaming industry since with notable roles including Director of Operations at Gemini Mobile Technologies and Vice President of Product Management and Service Operations at Outspark.
Raymond Lim
Chief Financial Officer
Raymond Lim has more than 20 years of experience executing business and financial strategies that have successfully grown and scaled several technology startup companies. Raymond was recently the Vice President of Finance for CrowdFlower, which runs a crowdsourcing platform for Labor-on-Demand. He was responsible for the performance of CrowdFlower's finance, accounting, HR, and legal functions. Prior to that, he was the Vice President of Finance for Jigsaw, where he readied the company for its $175 million acquisition by Salesforce.com. Before Jigsaw, Raymond led the G&A and Hosted Services functions at ECbridges, a software company specialized in e-commerce systems for enterprise clients. Earlier in his career, Raymond held various management positions at Compuware where he ran several product engineering and integration teams. Raymond is a graduate of State University of New York at Buffalo and received an MBA from Kansas State University.
David Hutchings
Chief Architect
As Chief Architect, David is responsible for the end-to-end technical design of the Badgeville Platform - ensuring a scalable, consistent, and highly usable experience throughout. Prior to his role as Chief Architect, David held various engineering positions at Badgeville, including lead architect for the JavaScript SDK and Badgeville Visualizations solution. Before joining Badgeville, David spent the better part of 10 years at CaseCentral (now Guidance Software). While at CaseCentral, David helped build enterprise-grade solutions in the emerging market of eDiscovery.
Roel Stalman
VP of Product Development
Roel is responsible for Engineering and Product Management at Badgeville. He is a seasoned technology executive with 18 years of experience driving product strategy and development for high tech companies. Prior to Badgeville, Roel was VP of Product Management at Oracle, where he was responsible for a broad range of technologies including content management, portal, web experience management, enterprise social networking and enterprise file sharing.
 He expanded the business through acquisitions and innovations on the end user experience front, and he was instrumental in Oracle’s expansion into the content management market.
Laura Lilyquist
VP of Marketing
Laura is responsible for Badgeville's worldwide marketing efforts, including product marketing, corporate marketing and demand generation. Laura is a leading technology and marketing expert with a passion for innovation. For the past 20 years, Laura has successfully launched and marketed a myriad of first generation technologies across the globe, beginning with Sun Microsystem’s earliest networking products. She played a key role in the evolution of digital video, from marketing early desktop video to deploying a new generation of digital TV at Microsoft. Laura also drove some of the earliest mobile apps as a corporate investor and business developer, and served as executive, investor and board advisor to six startups.