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Learn How Deloitte Leadership Academy Utilized Robust Game Mechanics to Augment their Leadership Development Program
Business Challenge
Deloitte Leadership Academy (DLA) is an innovative digital executive training program for more than 50,000 executives at more than 150 companies worldwide. Accessible online via web, mobile, and even in-flight on Qantas airplanes, DLA delivers lessons and insights from some of the world’s best-known business schools and global leaders, such as Harvard Business Publishing, Stanford and IMD. DLA enables executives to develop their management and leadership skills while also connecting them within a community of business leaders.
With extensive online offerings including certifications from top business schools, blog entries and interviews by industry leaders, plus webinars and special events, DLA’s program accommodates different learning styles with a variety of content types and development options. However, Deloitte faced an obvious challenge -- how do they get executives to take valuable time out of their busy schedules to actually sit down and fully engage with their content?
Business Solution
Deloitte knew they needed an innovative alternative to the traditional methods of delivering education and learning management if they were going to keep executives engaged. Deloitte decided to employ The Behavior Platform by Badgeville to embed powerful Game Mechanics throughout their DLA website to drive desired user behavior and increase engagement.
Utilizing the robust toolset within the Behavior Engine, Deloitte was able to measure, surface and reward engagement across their online education platform. In order to ensure executives stayed on track, Deloitte designed Missions which encouraged users to fully complete their courses and also their monthly learning goals. As users advance through different missions, their progress is visualized via progress bars for each mission or competency.
As users interact with content, complete missions and perform valuable behaviors, they earn Rewards which they can showcase in their profile and compare with other colleagues. They also earn Rank and Reputation which is visualized on Leaderboards powered by Badgeville. Based on their usage of DLA’s 12 development areas, users can compete to become experts on different topics.
Industry: Leadership Development
Location: Melbourne, AUS
Opportunity:
Develop an augmented learning experience which would keep executives engaged
Solution:
Deploy smart gamification throughout the learning process using The Behavior Platform by Badgeville to drive content consumption and course completion
Results:
46.6% increase in daily return rate
An average of 3 achievements unlocked per active user
Top users have earned as many as 30 achievements already
Badgeville is the #1 gamification and behavior management platform. The world's leading businesses turn to Badgeville to increase customer and employee engagement. Samsung, Oracle, EMC, Universal Music, Opower, The Active Network, Autodesk, Microsoft, NBC and over 200 global innovators rely on Badgeville to measure and influence user behavior.
